And at the end of the day, I just want to make something that I’m proud of. I want to positively impact the people around me, whether they’re coworkers or employees. Success is being fulfilled and fulfilling those around you.
“But there I was, sitting at this lighthouse picnic table overlooking the Pacific Ocean, at a really difficult place in my life, and I ripped open this loaf of bread and it smelled like everything good I’ve ever had - and not just food.”
“Because really, what is simpler or more inherently valuable than baking a loaf of bread? ”
“I drove out to the coast and sat down at a picnic table. There I was, sitting at the edge of the Pacific Ocean, at a really difficult place in my life, and all I had was this loaf of bread. I ripped it open and it smelled like everything good I’ve ever had - and not just food. It was magic. Here were these people who were getting ground-up wheat wet and letting it sit, and then getting it hot, and it became one of the most incredible things I’d ever eaten. And it was just flour, water, and salt.”
“It wasn’t about how we can make today’s bread better, it was about creating a team of bread bakers who were curiosity-driven and questioned things - it was about making tomorrow’s bread better, and the day’s after that.”
“We just wanted to make the best bread we could make and learn as much as we could along the way. ”
“I’ve seen the ways this industry can swallow you up whole. And at the end of the day, I just want to make something that I’m proud of. I want to positively impact the people around me, whether they’re coworkers or employees. Success is being fulfilled and fulfilling those around you.”
“I definitely have certain reservations when it comes to the idea of opening up a full space of my own and then just having, you know, a decade of liability on it. There’s a real lack of peace of mind in that, even if you’re confident enough in the product you’re making.”
“I feel like there’s a fairly common sentiment that the only way to have a legitimate business is to have an address, but I think that there’s real freedom in doing things the way that I’m doing them now.”